Marketing Tools & Calculators
Marketing analytics and growth resources for attribution, email deliverability, customer lifetime value, paid media and conversion optimization.
Browse marketing toolsUse the directory below to compare related tools in one place. Each resource has its own focused page with task-specific instructions, assumptions, limitations and related links.
All marketing resources
13 tools and guides are currently grouped in this category.
Customer Acquisition Cost Calculator
Calculate CAC and a simple CAC payback period from sales and marketing spend.
Customer Lifetime Value Calculator
Estimate SaaS customer lifetime value and LTV-to-CAC ratio from ARPA, margin and churn.
Server-Side Google Analytics 4 (GA4) Setup Tutorial
Set up a Google Tag Manager server container, route GA4 traffic through a first-party endpoint, validate events and document privacy and consent behavior.
Best Multi-Channel Marketing Attribution Software Review
Compare attribution platforms by data collection, identity resolution, warehouse integration, offline events, model transparency, experimentation and reporting.
Enterprise Email Automation Platform Deliverability Comparison
Compare enterprise email automation platforms through deliverability controls, authentication, IP strategy, suppression, segmentation, analytics and governance.
How to Track Customer Lifetime Value (LTV) in Shopify
Build a Shopify LTV workflow using customer cohorts, contribution margin, repeat purchase behavior, retention windows and acquisition-source data.
Programmatic Advertising vs Direct Media Buying Matrix
Compare programmatic and direct media buying across targeting, inventory access, transparency, fees, control, brand safety and measurement.
Conversion Rate Optimization (CRO) Framework for High-Ticket B2B
Use a B2B CRO framework that connects traffic quality, value proposition, proof, forms, sales handoff, qualification, experimentation and revenue outcomes.
LTV to CAC Ratio Calculator
Calculate customer lifetime value, acquisition cost and the LTV-to-CAC ratio from ARPA, margin, churn and acquisition spend.
CAC Payback Period Calculator
Estimate how many months of gross profit are needed to recover customer acquisition cost from a newly acquired account.
Amazon PPC Break-Even ACoS Calculator
Calculate break-even ACoS and target advertising spend from selling price, product costs, marketplace fees and desired profit margin.
E-commerce Break-Even ROAS Calculator
Calculate break-even return on ad spend from gross margin, payment fees, fulfillment cost and desired contribution margin.
Contribution Margin CAC Ceiling Calculator
Estimate the maximum customer acquisition cost supported by first-order contribution margin and a chosen payback or repeat-purchase assumption.
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